Dr. Neeti Mathur currently working as Assistant Professor (Management) and Assistant Registrar (Placement). Working at NLUJ from past 12 years.

Taught Marketing Management, Principles of Management, Service Marketing, Business Environment, Business Ethics, Advanced Information Technology and Management Information Systems at NLUJ

Previous worked as Corporate Affairs In-charge and Assistant Placement Officer at Institute of Management Technology, Centre for Distance Learning, Ghaziabad. Also worked as SAP FICO Functional Consultant at Smart soft International Inc, Suwanee, Atlanta, Georgia, USA.

Awards:

Recipient of 2020 Outstanding Young Alumni Award by Valparaiso University Alumni Association. This particular award honors alumni under the age of 40, who have enhanced the prestige of the University by virtue of their character, integrity, and personal accomplishments. It is one of nine different awards given by the alumni association, and the VUAA Board of Directors selects the recipients from among a slate of nominees.

Honours:

Mentor of Change, Atal Innovation Mission

Administrative Tasks:

• Assistant Registrar (Placement)
• University Coordinator, AICTE UHV Programs
• Director, Centre for Innovation and Entrepreneurship for Women

Books Published

• Mathur, N. (2021). Cost and Management Accounting. DreamTech Press. New Delhi. ISBN: 978-93-90457-54-0.

International Publications

• Mathur, N. (2019). Fostering Engaged Prospects Through Digital and Social Media: How to Get and Keep Their Attention. In S. Kalia, & L. Nafees (Eds.), New Age Admissions Strategies in Business Schools (pp. 230-250). Hershey, PA: IGI Global. doi:10.4018/978-1-5225-9073- 6.ch014
• “Going a Step Ahead with Corporate Social Responsibility in India” (April 2018) Harvard Extension School Paper Series- sponsored by Harvard Extension School Journalism Club. http://www.hesponline.com/going-a-step-ahead-with-corporate-social-responsibility-in-india-by- dr-neeti-mathur/
• “Religion of your Business or Strategy of your Religion? You Decide” (Feb 2018) Harvard Extension School Paper Series- sponsored by Harvard Extension School Journalism Club. http://www.hesponline.com/religion-of-your-business-or-strategy-of-your-religion/
• “Winning Back a Lost Customer” (Oct 2017) Harvard Extension School Paper Series- sponsored by Harvard Extension School Journalism Club. http://www.hesponline.com/winning-back-a-lost- customer-dr-neeti-mathur/
• “Get Out of that Numerophobia!” (Aug, 2017) Harvard Extension School Paper Series- An Independent Student Run Paper for Harvard Extension School Students. http://www.hesponline.com/2017/08/01/get-out-of-that-numerophobia/
• “Serving International Student Customer” (2016) Madhav Research and Review: A Multidisciplinary International Journal / Vol-1 / No.-1/ July-December. 2015 (Co-authored)
• “Enhancement of Student Exchange Programs through Social Networking Websites” (2016) International Journal of Advanced Research and Innovative Ideas in Education. Volume 2 Issue 1, ISSN 2395-4396 (online). DuI: 16.0415/IJARIIE-1488. Pp: 317-324(Co-authored)
• “Customer Awareness in the Era of International Marketing” (2011) Marketology, Vol. 6 No.1, IMM, Delhi. (Co-authored)
• “Training: A Road to Effectiveness” (2010) International Journal of Management and Tourism
• Trends (IJMTT 2010) pp: 163-175. ISSN 0976 – 5298 (Co-authored)
• “Medical Tourism in India” (2010) International Journal of Management and Tourism Trends (IJMTT 2010) pp: 39-45. ISSN 0976 – 5298 (Co-authored)

Domestic Publications

• “Customer Retention- A major Concern for an Insurance Company- An analysis” (2015) The Insurance Times. Vol. XXXV No.08 August 2015 ISSN-0971-4480. Pp: 33-44

Books Reviewed

• International Business by K Aswathappa, 5th Edition

Publisher: McGraw Hill Education (India) Private Limited, New Delhi ISSN/ISBN no. ISBN no (13 digits): 978-1-25-900501-5 ISBN no (10 digit): 1-25-900501-1

Year of Publication: 2012 Fourth Reprint year: 2014 National/International: National

• Retailing Management (text and cases) by Swapna Pradhan, 4th Edition Publisher: McGraw Hill Education (India) Private Limited,

New Delhi ISSN/ISBN no. ISBN no (13 digits): 978-1-25-900491-9 ISBN no (10 digit): 1-25-900491-0

Year of Publication: 2012 Third Reprint year: 2014 National/International: National

Journal Reviewed

Appointed reviewer of International Journal of Marketing and Sales Education (IJMSE) Published: Semi-Annually,         Established     in            2018,   ISSN: 2572-4851|EISSN: 2572-4 843|DOI: 10.4018/IJMSE

Email ids: neeti.mathur@nlujodhpur.ac.in , mathur.neeti@gmail.com

Areas of interest: Marketing Management, Customer retention, Entrepreneurship, Data Analytics, Digital Marketing